In this fascinating work of cultural theory and philosophy, Robert Pfaller explores the hidden cost of our contemporary approach to pleasure, belief and illusion.
Sports, design, eroticism, social intercourse and games-indeed, all those aspects of our culture commonly deemed "pleasurable"-seem to require beliefs that many regard as illusory. But in considering themselves above the self-deceptions of the crowd, those same sceptics are prone to dismissing a majority of the population as naive or misguided. In doing so, they create a false opposition between the 'simple' masses and their more enlightened rulers. And this dichotomy then functions as an ideological support for neoliberal government: citizens become irrational victims, to be ruled over by a protective security state. What initially appears to be a universal pleasure principle-the role of "anonymous illusions" in mass culture-in this way becomes a rationale for dismantling democracy.
Robert Pfaller teaches Philosophy and Cultural Theory as Associate Professor at the University of Art and Industrial Design in Linz, Austria.
