Chapter 1 Culture: In the Thick of Things 9 Corporate culture in a nutshell 9 The Culture Map-a preview 15
Chapter 2 Organizations as Organisms 19 The secret of viability 19 The dynamic of organizational elements 31 Culture as a competitive advantage for humanity 36
Chapter 3 The Culture Map 53 Features of the Culture Map 53 The seven colors of the Culture Map 66 Hexagon perspectives 150
Chapter 4 Corporate Culture Management 155 The Culture Map Initiative 155 Business Culture Design in practice 164 Selective Business Culture Design 178
Acknowledgements 195 Notes 197 Index 207
Although culture is what gives companies the ability to survive, it is often addressed only after problems have emerged. While it is true that corporate culture cannot be put into numbers, it can be visualized and modeled using the author's Culture Map. The values underlying all corporate cultures are represented in seven colors which combine to form individual patterns. The Culture Map can be used as a basis for successful change and innovation processes, mergers, and integrations. When managers and employees see where they are trying to go, it enables them to take the appropriate decisions and actions.
"This is the perfect (work-)book for those who want to know what makes their organization tick and who want to actively sculpt its success." Carina Kontio, Handelsblatt "An extensive introduction to the topic of corporate culture with vivid case studies and graphics. Very attractive design and great visual transfer." acquisa
Simon Sagmeister is the "culture guy". He is the founder of The Culture Institute in Zurich and a partner at Science House in New York. Fortune 500 corporations as well as midsized companies around the world place their trust in his Culture Map approach.
