Project Report from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 90, , language: English, abstract: JP Morgan Chase is a global leader in the banking industry because of their
focus on innovation. They offer added value to their business customers in a ...

Project Report from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 90, , language: English, abstract: JP Morgan Chase is a global leader in the banking industry because of their
focus on innovation. They offer added value to their business customers in a variety
of ways such as “web site-building software, simplified e-billing services, business
surplus marketplaces, small-business leasing, document storage, and investment
services” (Global Finance 2001). It is no surprise that Chase would approach not
only their credit company, MasterCard, but also another leader in financial services,
Intuit QuickBooks when developing their new small business credit card product,
QuickPort for Small Business.
QuickPort for Small Business is a completely new way for small business
owners to keep track of their expenses using their debit and credit accounts in
conjunction with the QuickBooks software they already use and love. The product is
a MasterCard that has flash memory embedded. Business owners can directly sync
the information gathered by the card throughout the day with the QuickBooks
software installed on their computer by simply plugging the card into any USB port.
Other important features allow business owners to tie the cards to payroll accounts
and other QuickBooks functions they already use while cutting down on man hours
that would otherwise be used to hand enter data into the program.