What the 3rd edition brings you: You support climate protection, quickly recive compact information and checklists from experts (overview and press reviews in the book preview) as well as advice proven in practice, which leads to success step by step - also thanks to add-on.Because whoever wants to become successful as an employee, applicant or self-employed person, whoever wants to change and move something, must become visible in their own company or in the media, must make themselves heard by superiors and colleagues and express their opinion. Self-marketing positioning and lobbying on one's own behalf are the magic words here. Nothing helps as much as brilliant rhetoric that arouses emotions and inspires and carries away other people - after all, everyone has something to say and targeted communication tricks help to become a thought leader, opinion leader or opinion booster with one's own message. Who wants to achieve this, should work on the one hand purposefully and strategically on its visibility and effect as person mark, on the other hand in addition, persuasive power charisma and self-confidence strengthen. This book provides the decisive tips. We give you the best possible help on the topics of career, finance, management, personnel work and life assistance. For this purpose, we gather in each book the best experts in their field as authors - detailed biographies in the book - , who give a comprehensive overview of the topic and additionally offer you success planner workbooks in printed form. Our guidebooks are aimed primarily at beginners. Readers who are looking for more in-depth information can get it for free as an add-on with individual content in German and English as desired. This concept is made possible by a particularly efficient, innovative digital process and Deep Learning, AI systems that use neural networks in translation. Moreover, we give at least 5 percent of our proceeds from book sales to social and sustainable projects. For example, we endow scholarships or support innovative ideas as well as climate protection initiatives and in some cases also receive government funding for this. With our translations from German into English we improve the quality of neural machine learning and thus contribute to international understanding. You can find out more on the website of our Berufebilder Yourweb Institute. Publisher Simone Janson is also a bestselling author as well as one of the 10 most important German bloggers according to the Blogger-Relevance-Index, furthermore she was a columnist and author of renowned media such as WELT, Wirtschaftswoche or ZEIT - more about her in Wikipedia.